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Launching and growing a startup is incredibly challenging - You're expected to be an expert in everything. What if you had someone in your corner who's navigated this terrain before? I offer you that someone.

A Fractional CPTO is a unique person that can navigate both Product and Technology to build the right products, the right way. I can help you with that.

A use case about how we improved app conversions using data and user research

Product development isn't a one-size-fits-all journey. Every company we work with at Product Craft brings unique challenges, opportunities, and constraints that shape how we approach fractional CPO services and product consulting.

Lack of focus can kill a startup. But gaining that precious focus is really hard. Read about how you can gain a little bit more of focus for your product.

Discover how a fractional product leader can be your B2C startup's secret weapon. Leverage a fractional product leadership to drive growth efficiently.

This painful experience taught me the foundation of proper product strategy: always start with the problem, not the solution.

In the last post, we discussed why it is important to validate a product. This is crucial before spending $10 million on a new idea for...