Product leader for the age of Agentic AI

A fractional CPO is a Chief Product Officer who works with your company part-time, usually two to three days a week, on a monthly retainer. You get a senior product leader who owns strategy, roadmap, design direction and delivery, without the salary, equity and recruiting cycle of a full-time executive hire.

Product Craft charges an agreed monthly retainer, scoped to how much of me you actually need. Advisory can be a few hours a week; a fractional CPO engagement is two to three days a week. Either one is a fraction of the $300K+ in salary, equity, recruiting and ramp that a full-time CPO costs. Everything is agreed upfront, no surprises.

Yes. I have built my own business based on AI Agents and Generative AI, driving real world results. I also had my pitfalls, so I also know when it breaks and shouldn't be used. Sometimes, a simple engineering solutions is much better suited.

Hire a fractional CPO when you need senior product judgment now but cannot yet justify a $300K executive line item. It fits founder-led startups that are shipping without a senior product owner, and teams whose PM needs a seasoned thought partner. Hire full-time once the product org is big enough to need a leader in the building every day.

Yes, because those hours go to decisions, not to watercooler jokes. Most of a full-time product week disappears into status meetings, decks and re-litigating calls that were already made. I spend the time on strategy, roadmap, design direction, data and analytics, engineering collaboration and leadership alignment. Add 20 years of actual experience and most questions do not need a three-month discovery phase to answer.

A consultant studies your company and hands you a recommendation. A fractional CPO joins the team and owns the outcome. I am in your standups, roadmap reviews, design sprints, hiring loops and the hard conversations, and the decisions ship with my name on them. You are not buying analysis, you are buying a product leader for a couple of days a week.

Bad contractor experiences usually come down to three things: no ownership of outcomes, working next to the team instead of inside it, and a low standard set by no real-world experience. I have been a senior product leader building with teams at consumer companies in the US including Sunbit, Shutterfly and CLEAR, with real business impact behind it. I join as an accountable part of your leadership team, not as a pair of hands.

The free intro call and the first engagement exist to answer exactly that. Product Craft is usually a strong fit for a founder-led startup that is shipping but has no senior product owner, or a team whose PM needs a seasoned thought partner. It is a poor fit if you want someone to execute a fixed spec or produce a strategy deck for the board. The first engagement runs about three months, with a clear way out.

Usually within two to four weeks of the intro call. I deliberately work with just one or two clients at a time so each one gets real focus, which means availability is limited. If I am booked, you will hear the exact date I can start on the call, not an imaginary one.